▸ Website design

A site that works as hard as
the team behind it.

Redesigned within their existing LeadConnectorHQ platform — so no migration headaches. Fast, SEO-structured, and built around the decision-making journey of a custom home buyer.

Fast & structured

Built for speed and search — every page has a job to do in the buyer journey.

SEO-first architecture

Keyword-structured pages targeting Bayside and South East Melbourne home builder terms.

No-migration rebuild

Redesigned inside their existing LeadConnectorHQ platform — zero tech disruption, full design overhaul.

▸ Video production

Film that shows what
words can't.

Two shoot days a month across active sites and finished homes. Long-form brand film, social cut-downs, and reels — all cut to move the right person to call.

Excerpt from Brand film · Crowncon · 2026

Mobile Sample
Reel · 45s

Mobile Interview Sample
Short

Active site BTS
Story · 30s

2×

Shoot days per month on active sites and finished homes

4–6

Cut-downs per shoot — Reels, Shorts and Stories

One

Monthly content calendar, aligned to Crowncon's build pipeline

▸ SEO & content

Built to be found —
now we watch it work.

The site inherited a broken technical foundation — 24 crawl errors, 43 warnings, and zero search visibility. We fixed every issue, rebuilt the on-page structure, and launched a full keyword strategy targeting Crowncon's Bayside market. These are the real numbers from Semrush.

Before · Site audit at project start

Health score

AI search health

024 errors 043 warnings 00 keywords

After · Following full technical audit & fix

Health score

AI search health

240 errors 431 warning 039 keywords

Before

After

39 keywords tracked from day one

Local · Service · Informational

Location & suburb

Bayside Melbourne South East Melbourne Brighton Hampton Sandringham Highett Black Rock Seaford Frankston Carrum Downs

Services & intent

knockdown rebuild knockdown rebuild Bayside boutique custom home builder fixed price home builder custom home builder near me home builder fixed price contract custom home vs project home

Blog & research

how to plan a home build stages of building a home knockdown rebuild cost Melbourne home building cost Melbourne builder first or architect first why engage builder early what to expect when building

Day 1 tracking data

The keywords are in. The rankings are moving.

Keywords tracked

5.13%

Search visibility, Day 1

↑2

Positions moved

Keywords were entered on Day 1. Rankings take months to mature — but the foundations are solid, the errors are gone, and the site is being crawled correctly. We're watching it build.

What we're monitoring

Monthly reporting across four signals

Keyword position movement via Semrush. Organic impressions and click-through in Search Console. Session volume and source in GA4. Enquiry form completions attributed to organic search.

This section will be updated as the rankings mature. SEO is a long game — this page documents the start of it.

A site that works as hard asthe team behind it.