I'm Michael Beets — creative director and founder of Beets & Co. I've led campaigns for Volvo, the Australian Defence Force and Nando's. Now I work with a handful of Melbourne trade businesses, applying the same thinking to the people who build real things.
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Volvo — Australian Defence Force — Hugo Wines — Aptamil — Nando's — Melbourne Design Week — Venice · Cannes
A quality builder whose work far outran their marketing. We rebuilt the brand, website, SEO and video presence from the ground up.
From a broken technical foundation — 24 crawl errors, zero search presence — to a full content engine in the first month. Brand refresh, new website, local SEO, social and video production.
Read the case study →Agencies grow by adding clients. I grow by going deeper. I keep the roster small so each client gets a senior partner who knows their world, answers their calls, and treats the work like it has my name on it — because it does.
The person you meet in the first call is the person doing the strategy, the design and the words — not managing someone else doing it.
The jobs you want more of. The customers worth having. The marketing gets sharper because I actually understand what you do.
Most agencies spread across twenty accounts. I work with a few at a time. You get a senior partner who picks up the phone, not a ticket number.
One connected system — brand, website, SEO, video, automation — so every touchpoint pulls in the same direction. Not a logo guy, a web person and someone's nephew who "does reels."
A complete identity — logo, colour, type, voice — that looks right on a ute, a tender document and an Instagram grid. Built to be used, not just admired.
Fast, clear websites built to rank locally and turn visitors into callers. Local SEO and structured data built in from day one — not bolted on later.
Local search, ads, email and content aimed at the postcodes and jobs you actually want. Reported on revenue and calls — not likes.
Brand films, site walk-throughs, testimonials and social cut-downs shot with a director's eye — made to convert, not to collect awards.
A smart assistant trained on your pricing, services and FAQs — capturing and qualifying leads around the clock, then handing the hot ones to you.
For over a decade I've led creative across campaigns, brand systems and interactive work for Volvo, the Australian Defence Force, Nando's, Aptamil and Hugo Wines — with work shown at Melbourne Design Week, Venice and Cannes. The fundamentals that make a Volvo campaign land are the same ones that make a plumber in Dandenong get the job over the next three results on Google.
I'm not a strategist who hands off to a production team. I shape the story and then build it — the website, the brand, the video, the SEO. If you're a tradie after a marketing agency built for trades, that's exactly what this is.
They build real things for real people. They deserve a brand that's as good as the work.
Short, accountable stages with fixed scope and fixed quotes. Most projects go live in two to six weeks.
A working session to map your customers, your competition and the one bottleneck costing you jobs.
Week 1Positioning, message and a fixed plan of what to build first. One clear direction — not five moodboards.
Week 1Identity, website, films and content, designed and built together so every piece belongs.
Week 2–4Go live, train your team, wire up the dashboards. You see leads and calls from day one.
Week 5–6An ongoing partner for content, campaigns and the next move — for the few who stay on.
OngoingMost local businesses have a logo. Few have a brand. The practical difference — and why the gap is costing you jobs.
What a Bayside business website needs to win trust in the first seven seconds — and rank in your suburb.
Google Business Profile, reviews, on-page signals and suburb content — what moves the needle and what doesn't.
Tell me about your business and what you're trying to do. I'll come back to you personally — to set up a call, or point you somewhere useful if it's not the right fit.
I read every application personally. No bots, no call centre — just me.
hello@beetsandco.com.auBayside and South East Melbourne · VIC, Australia