The work that wins them happens where nobody's looking — and it takes about eight weeks.
A South East Melbourne builder with genuinely good work and no way for anyone to find it. New brand, new site, listings claimed, a film shot on their own site — and now the name that comes up when someone asks an AI model to recommend a builder down here.
Six things, done properly — not all at once. Branding, website design, local SEO and video for trade businesses across Bayside and South East Melbourne. The long version of how I work is here: tradie marketing agency, Melbourne.
Name, mark, livery, the whole kit. Branding built for trade businesses, so it still reads on a ute door at sixty.
02Tradie website design that loads fast, is written for the job you actually want, and is built to be read by search engines and language models both.
03Local SEO across Bayside and South East Melbourne — map pack, listings, reviews and suburb pages. The unglamorous layer that compounds.
04Video production in Melbourne — shot on your site in a day, cut for the places your customers actually scroll.
05Paid where it earns its place, and pulled the moment it doesn't.
06Quotes chased, leads routed, follow-ups sent — without hiring anyone to do it.
The Walk-In Check runs your business past all nine and tells you which are pulling their weight and which are dead. It's free, it takes a few minutes, and there's no pitch at the end of it.
Most trade businesses in Melbourne are visible in two or three of the nine and invisible in the rest — which is usually where the better jobs were going.
Ten years in-house and on set for brands with real money behind them — Volvo, the Australian Defence Force, Nando's — now run as a one-person branding and marketing studio across Bayside and South East Melbourne.
I take a handful of clients at a time. Not because it's exclusive, but because everything I know about growing anything says crowded stays small.
Most of my clients are builders, trades and local operators in the Bayside corridor — Chelsea, Bonbeach, Mordialloc, Seaford, Edithvale, Aspendale and Frankston — plus greater Melbourne when the work is right.
The person you meet in the first call is the person doing the work. There's nobody to hand it to.
Site visits, ride-alongs, actual quotes read. You can't write a brand for a trade you've never watched work.
A few clients, deeply. The ones I turn down are what make the ones I take worth it.
I come to you. Site visit, a look at the books' worth of enquiries you've been getting, and an honest read on what's actually wrong.
Positioning, offer and architecture. This is the part that decides whether everything after it works, and it's the part most people skip.
Brand, site, photography and film. Built, not templated.
Live, listings claimed, tracking on, and everything pointed at the same version of your name.
Reviews, content, replies, and cutting whatever isn't earning its place. Most of the value shows up here, quietly, over the following months.
Tell me about your business and what you're trying to do. I'll come back to you personally — to set up a call, or to point you somewhere useful if it isn't the right fit.
I read every application myself. No bots, no call centre.
michael@beetsandco.com.auBayside and South East Melbourne · VIC, Australia