(01) Featured work
Full case study
If you're a trade business in South East Melbourne searching for a marketing agency, the problem is familiar — generalist agencies charge retainers, produce reports, and don't actually understand how a Bayside plumber, a Frankston builder or a Mordialloc electrician wins work.
Beets & Co is different. I'm based in South East Melbourne (Bayside) and I work specifically with trade businesses across the south-east corridor. Every decision — the brand, the website, the local SEO — is built around one outcome: getting your phone to ring with better-quality jobs.
Most South East Melbourne trade businesses are competing against websites built five years ago with no local SEO. The gap is yours to take — if your site is faster, clearer and ranking in the suburbs you work in.
Social reels, brand film, interview content — captured on site and cut to move the right person to call. South East Melbourne trade businesses win on trust. Video builds it faster than anything else.
Most South East Melbourne trade businesses are losing jobs before they even know about them — because their site doesn't rank, their brand doesn't build trust, and there's no system for reviews. Here's what fixes that.
A logo, a colour system, a clear way of talking about what you do. South East Melbourne customers decide in seconds — a professional brand is how you win that first impression.
Fast, mobile-first websites built to rank across South East Melbourne suburbs and convert visitors into callers. Suburb pages, structured data, and Google Business Profile — all included.
Rank in the suburbs you work in. Google Business Profile management, review strategy, suburb-specific pages — the full local SEO stack, built properly for the South East Melbourne corridor.
Brand film, social reels, site BTS and customer interviews — shot on location across South East Melbourne. Content that shows the quality of the work, not just describes it.
South East Melbourne stretches from Cheltenham and Bayside down through Mordialloc, Chelsea, Edithvale, Aspendale and Frankston — one of Melbourne's busiest residential and trade corridors.
Every website I build includes suburb-specific pages and local SEO targeting. You show up where your customers are actually searching.
Yes — Beets & Co is a marketing agency based in South East Melbourne (Bayside), specialising in trade businesses. Founded by Michael Beets, an award-winning creative director with a decade of senior work for clients including Volvo, the Australian Defence Force and Nando's.
Projects start from $3,500 AUD. A full brand and website package sits between $7,000–$20,000 depending on scope. All pricing is fixed upfront — no timesheets, no monthly retainer lock-in.
Local suburb rankings typically start moving within 60–90 days of a properly built site going live. South East Melbourne has moderate competition — a well-structured site with the right on-page signals, a strong Google Business Profile and consistent reviews will outrank most competitors within a few months.
Yes. I work with plumbers, electricians, builders, landscapers, HVAC businesses and similar across the South East Melbourne corridor — from Cheltenham and Bayside down through Mordialloc, Chelsea, Frankston and beyond. Not a generalist agency. Every strategy is built around how South East Melbourne customers search for and choose a tradie.
Fixed-price marketing for South East Melbourne tradies and trade businesses. Branding, web design, local SEO and content — done by a senior creative who knows your market.
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