Marketing that works
for tradies.

If you're searching for a marketing agency for tradies in Melbourne, you've probably been burned before. A retainer that ran for six months, a website that looked decent but didn't rank, a Google Ads campaign that ate budget without lifting the phone. Sound familiar?

Most marketing agencies take on anyone — hospitality, e-commerce, finance, and yes, a few tradies. The problem is that marketing a plumbing business in Dandenong is fundamentally different from marketing a café in Fitzroy. The customer is different. The search behaviour is different. The decision process is different.

Beets & Co is different. I work specifically with Melbourne trade businesses, operators, fabricators, manufacturers and equipment dealers. Every piece of work — the brand, the website, the SEO, the content — is built around one outcome: getting your phone to ring with better jobs.

What a tradie marketing agency should do

Not all marketing moves the needle for a trade business. Here's what actually matters — and what I focus on.

Why most tradie marketing doesn't work

The most common mistake trade businesses make is hiring a generalist agency on a monthly retainer. You pay $1,500–$3,000 a month, get a monthly report with charts, and never quite understand why the calls aren't coming in.

Here's what usually goes wrong:

• The website isn't built for local search. It's a nice brochure that ranks for nothing because there's no suburb-specific content, no proper Google Business Profile, no structured data telling Google what you do and where.
• The SEO is too broad. Nobody in Dandenong is searching for "plumbing services Australia." They're searching "plumber Dandenong" or "blocked drain Springvale." Targeting the right local keywords is the whole game.
• There's no review strategy. Google's Local Pack — the three map results at the top of search — is won heavily by review volume and recency. A business with 40 genuine five-star reviews will beat a bigger business with 6.
• The agency doesn't understand your customers. A tradie's customer is making a decision under time pressure, on their phone, between three local results. The agency that gets this — and builds marketing around it — is the one that moves the needle.

Who I work with across Greater Melbourne

I work with trade businesses across Melbourne — from the industrial corridors in the north and west, to the residential growth belts in the south and east. If you're in any of these areas, I know your local market.

I'm based in Bayside and understand the southeast corridor particularly well — Frankston, Carrum Downs, Seaford, Chelsea, Mordialloc, Dandenong — but work across Greater Melbourne wherever the fit is right.

What you get with Beets & Co

I'm not a big agency. I'm a senior creative director and interactive developer who works with a small number of trade businesses at a time — so every client gets the real thing, not a junior account manager reading from a playbook.

• Fixed pricing. Every project is quoted upfront. No timesheets. No hourly rate surprises. You know what you're paying before you sign.
• Senior-only work. I do the strategy, the design, the copy and the build. For specialist components — photography, video, paid ads — I bring in the right people. You're never passed to a junior.
• Fast to live. Most projects go from first call to a live brand and website within 2–6 weeks. That's not a claim — it's how I structure the work.
• Built for calls, not clicks. Every decision — from the headline to the suburb page to the Google Business Profile — is made to get your phone ringing. Not to hit an impressions target.