A Melbourne marketing agency built exclusively for trade businesses. Brand, website, local SEO, video and AI systems — so your phone rings with the kind of jobs you actually want.
Most trade businesses grow on word of mouth for a few years, then hit a ceiling. The phone rings for enough work to stay busy, but not for the kind of work — or the volume of work — that would actually let the business grow. The solution isn't more word of mouth. It's a marketing system that works when you're on site.
Beets & Co is a marketing studio in Bayside Melbourne. I work exclusively with trade businesses — builders, plumbers, electricians, HVAC, landscapers and related trades across Greater Melbourne. I'm not a generalist agency that takes any client. I specialise in this specific market because it's where I can have the most impact.
The work covers brand and identity, website design and development, local SEO, video content and AI systems — built together as a complete marketing system, not sold as disconnected services. I work with a small roster of clients and I'm the senior partner on every project. No account managers, no juniors, no handoffs.
The tradies who win in local search aren't the best at their trade. They're the ones who showed up professionally online while their competitors stayed invisible.
All designed to work together. Delivered by one person who understands your market.
Logo, colour system, typography and visual identity — built to make you look like the established, credible business you are. The foundation everything else sits on.
A fast, mobile-first, hand-coded website with local SEO built in — suburb pages, schema markup, copywriting and Google Business Profile setup included at launch.
Ongoing suburb targeting, GBP management, review strategy and monthly content — the compounding SEO work that builds your search presence over time and keeps it growing.
Brand films, job site reels, client testimonials and social content — the visual evidence that shows customers your work before they've spoken to you.
Not because the tradies are bad at their job. Because the marketing advice they got wasn't built for their market.
Google Ads sends traffic to a website that doesn't convert. The tradie spends $2,000 on clicks that generate two enquiries. The problem isn't the ads — it's the destination. Fix the website first.
SEO compounds. The suburb page built in month one is still generating enquiries in year three. A tradie who stops their SEO retainer after three months because "it hasn't worked yet" has usually just abandoned results that were weeks away.
A professional brand doesn't just look better — it converts better. Customers comparing tradies on their phone make a gut-level trust decision based on how a business looks. A weak brand costs you jobs before a call is made.
A generalist agency that works with restaurants, e-commerce stores and real estate agents doesn't understand the decision cycle of a homeowner looking for a plumber in Cheltenham. Specialisation matters in marketing.
There are a lot of marketing agencies in Melbourne. Here's what's different.
You know the full cost before we start. No hourly billing, no scope creep, no invoice at the end of the month that's 40% higher than expected.
I'm the creative director and I'm the one doing the work. No account managers, no juniors, no handoffs. You get an experienced senior partner on every deliverable.
Most agencies take 6 months to launch a website. I deliver in 2–6 weeks. Because the decision was made before the project started, not during it.
I care about one metric: does your phone ring? Not impressions, not traffic, not social media followers. I track calls, enquiries and qualified leads — the things that pay for the work.
I work with a small number of Melbourne trade businesses at any one time. Brand, website, SEO, video and AI — all under one roof, all from a senior creative director who specialises in your market.
Get in touch