Beets & Co
Video production for tradies · Melbourne

Video that shows the real work.

Construction videography and business video production for Melbourne trade businesses. Job site footage, testimonials, before-and-afters and recruitment videos — made by a team that understands your industry.

Get in touch
On-site interview · Crowncon build · 2026
Site reel · 45s
Builder interview
Active site BTS · 30s

Work shown: Crowncon — full case study

Half day
Most tradie video packages are completed in a single half-day site shoot, minimising disruption to your schedule
Fixed
Pricing on every project — no day-rate surprises, no post-production invoices after the fact
Site-ready
Own PPE, familiar with active sites, working around your schedule — no disruption to the job in progress

For trade businesses, video is the most powerful sales tool available — and the least used. A builder with a well-shot portfolio reel, a concreter with before-and-after job footage, or an electrician with a genuine customer testimonial has an enormous advantage over a competitor with nothing but a static website and a logo.

I produce video specifically for trade businesses — on site, in the real environment, showing the real work. Not a studio backdrop. Not a script. Real jobs, real outcomes, real people who vouch for your business in their own words. That's what builds the trust that converts a cold enquiry into a booked job.

Every tradie video package I produce includes multiple cuts from a single shoot: a website promo, social reels, before-and-afters and a testimonial. One shoot investment. Multiple assets across your website, GBP and social channels.

A customer who's comparing two tradies — one has real job footage and a client testimonial, one has a stock photo — will trust the one with the evidence before they've made a single call.

(01)  What we shoot

Every format a tradie actually needs.

One shoot day. Multiple deliverables. Everything produced from a single mobilisation to your site.

01

Job site footage

Cinematic footage of your work in progress — the scale, the quality, the craft. Builders, concreters, landscapers, fabricators. The kind of footage that makes a potential customer feel confident before they've spoken to you.

02

Testimonial videos

Real customers talking about real outcomes, filmed at the completed job or at their home. No scripts, no actors. A genuine customer talking to camera for 60 seconds outperforms any other content you can produce.

03

Before & after

The most compelling proof of quality. Before the job, after the job — structured as a short reel that shows the transformation. Particularly powerful for landscaping, renovations, tiling, painting and fitouts.

04

Recruitment video

Show potential recruits what working for your business actually looks like — the team, the sites, the culture. A 60-second recruitment reel will outperform any text job ad and attract a better quality applicant.

(02)  Why video matters for tradies

What video does that nothing else can.

Customers buying trade services are buying something they can't see in advance. Video closes that gap faster than any other content.

It shows quality before the quote

A homeowner hiring a builder can't see the quality of the work before it's done. But they can watch a 90-second reel and judge the calibre of your finished work. Video is the only way to demonstrate quality to a stranger before they've committed to getting a quote.

It builds trust with cold enquiries

A customer who found you on Google doesn't know you at all. A promo video and a customer testimonial turn a cold enquiry into a warm one. They arrive at the first call already sold on your quality — the conversation is about timing and price, not credibility.

It works across every touchpoint

Your website, Google Business Profile, Instagram, Facebook, Google Ads creative and recruitment ads all need video. A single shoot produces content for every channel — a website promo, social reels, a GBP cover video and a testimonial.

Most of your competitors have nothing

The vast majority of Melbourne trade businesses have no video at all. The bar is low. A properly produced promo video immediately differentiates you from every competitor who's still relying on phone photos of finished jobs posted as square images on Facebook.

 Work with me

Ready to show customers the real work?

Fixed-price video production for Melbourne trade businesses. Job site footage, testimonials, before-and-afters and social reels — all from a single shoot day. Site-ready, senior-led.

Get in touch
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